These resources are organized around the 7 Pillars of AI Literacy — the competency framework built specifically for business, marketing, and communications students. Each resource below is free and built for practical use, not academic theory.
Not sure where to start? Take the AI Literacy Assessment — a free 15-minute benchmark across all 7 pillars that shows you exactly where to focus first.
Free Resources
AI Literacy Assessment
Find out where you actually stand. This free benchmark covers all 7 pillars and shows you your strengths, gaps, and where to focus — personalized by your major.
What You’ll Get:
- Scored results across all 7 pillars
- Personalized by your major field
- ~15 minutes, no account required
Prompting Guide for Students
Most students use AI the way they Google things — and wonder why the results are mediocre. This guide teaches you how to give AI the context it needs to actually help you.
What You’ll Learn:
- Prompt structure and design
- Common prompting mistakes to avoid
- Templates for business and marketing tasks
AI Terms Glossary
From hallucinations to RAG, this glossary covers the terms you’ll encounter in the workplace. Plain-language definitions, organized for quick reference.
What You’ll Find:
- 130+ terms and definitions
- Beginner through advanced terms
- Mapped to the 7-Pillar Framework
Explore by Pillar
Each of the 7 pillars has its own resource page with practical explanations, examples, and skill-building content. Start with the pillar where your assessment showed the biggest gap — or the one most relevant to your career goals.
P1 — AI Foundations & Limits
Understand how modern AI systems actually work — and where their limits begin. The baseline skill that supports everything else in the framework.
What You’ll Learn:
- How large language models generate outputs
- Common failure modes and why they happen
- When to trust AI outputs vs. when to verify
P2 — AI Interaction & Task Design
Prompting is a skill. Learn how to frame tasks, write effective prompts, and collaborate with AI to get consistent, professional-quality results on real work.
What You’ll Learn:
- Prompt structure and design
- Task framing for professional contexts
- Iteration and refinement techniques
P3 — Critical Thinking & Verification
AI sounds confident even when it’s wrong. Learn to verify outputs, spot hallucinations, and know when human judgment has to take over before something gets published or shared.
What You’ll Learn:
- Fact-checking and source verification
- Recognizing hallucinations and bias
- Output quality assessment frameworks
P4 — Responsible & Ethical Use
Using AI responsibly isn’t optional in professional settings. Learn disclosure norms, attribution practices, policy compliance, and the ethical frameworks that govern AI use at work.
What You’ll Learn:
- Workplace AI ethics and disclosure
- Academic and professional attribution
- Policy and compliance basics
P5 — Business, Marketing & Communications Application
Apply AI to real workplace tasks — drafting, research, analysis, content creation, and strategy. This is where theory meets the work you’ll actually be hired to do.
What You’ll Learn:
- AI for marketing and communications workflows
- Business analysis and research with AI
- Content creation and campaign support
P6 — Data, Privacy & Confidentiality
Understand what happens to data when you use AI tools — and what you’re responsible for protecting. Covers PII, confidential business data, and the policies that govern data use at work.
What You’ll Learn:
- Data privacy principles for AI users
- PII and confidential data risks
- Organizational data policy compliance
P7 — Advanced Capabilities & Future Readiness
AI capabilities evolve fast. This pillar builds the habits and mindset to stay current — covering agentic AI, multimodal tools, and how to keep learning as the landscape keeps shifting.
What You’ll Learn:
- Emerging AI capabilities and tools
- Agentic and autonomous AI workflows
- Continuous learning strategies
Find Your Starting Point
Not sure which pillar to start with? The free AI Literacy Assessment benchmarks your skills across all 7 pillars and shows you exactly where to focus first.
Want a Personalized Learning Path?
These resources give you the foundation, but where you start should match your specific gaps and goals.
Take the AI Literacy Assessment to get a pillar-by-pillar benchmark based on your current skill level — free, no account required.