01
Research and competitive analysis
Using AI for synthesis and pattern-finding without losing source traceability.
Pillar 05
Business, Marketing & Communications Application
Apply AI to the real work of your field, research, drafting, analysis, reporting.
You are here · pillar 05 of 07
Application
← Ethics · Data & Privacy →
A working definition
What this pillar is, what it isn’t, and why it matters.
What it is
+
AI fluency for the workflows graduates actually inherit.
Specific patterns for research synthesis, content drafting, campaign analysis, internal communications, the entry-level work that’s most exposed to automation.
What it isn’t
−
A generic ‘use AI more’ directive.
The point isn’t to use AI everywhere; it’s to use it in the right places, with the right structure, on the kinds of tasks where it actually adds value.
Why it matters
→
These three fields share two traits: automatable entry-level tasks, and judgment that still requires a human.
Other fields will follow as the framework scales. Business, marketing, and comms graduates are the first wave navigating this transition.
47%
of entry-level marketing tasks are now AI-augmentable. (McKinsey, 2025)
What’s inside this pillar
The sub-skills the assessment is actually measuring.
Each pillar breaks into 4 sub-competencies. The assessment scores each one independently so you can see what to work on, not just an overall band.
02
Content drafting workflows
Where AI helps with first drafts, where it doesn’t, and how to keep voice consistent across iterations.
03
Campaign and reporting analytics
Pairing AI summarization with the metrics that actually matter to stakeholders.
04
Internal & client communications
Drafting for the right audience, knowing when AI can ghostwrite and when it can’t.
Try a sample
A real question from this pillar.
The full assessment has 132 of these for Pillar 05. There’s no time limit and you can pause anytime.
Sample · 1 of 132
A teammate wants to automate a weekly report end-to-end with AI. What’s the best first step before automating?
One correct answer
Proficiency levels
Where the assessment will place you, and where to aim.
“Proficient” is the workplace-ready bar. Most graduates leave school at Developing; recruiters look for Proficient or above.
Level 01
Novice
Limited working knowledge. Outcomes are unreliable and depend on luck.
Score · 0–25%
Level 02
Developing
Foundational fluency. Can complete simple tasks; struggles in novel contexts.
Score · 26–55%
Level 03
Proficient
Workplace-ready. Handles real tasks at expected quality with light oversight.
Score · 56–80%
Level 04
Advanced
Expert practice. Sets standards for peers, anticipates failure modes, adapts quickly.
Score · 81–100%
Reading list
All articles →
To go deeper on this pillar
Start with the assessment
Find out where you stand across all 7 pillars.
The free AI Literacy Assessment scores you independently on each pillar and shows you exactly where to focus next.
✓
10 minutes · No email required to see results